“Your blog is the human side of your business.” ~ seen on my LinkedIn feed in the comment sections on a sunny afternoon.

Your blog is a representation of what you’re made of, and it should be multifaceted. Do you wear a three-piece suit and jump into shark infested waters because you want to be perceived/seen only as a sharply dressed professional at all times? Good thought, but not viable and kind of unrealistic, right? Similarly, the blog of your business should not always be showcasing you as a salesman.

Blogging is super beneficial for attracting prospects from a friendly and trustworthy place, especially when you efficiently share wisdom and insight surrounding your business by writing words of value. In my opinion, blogging is the second best platform for content marketing. Social media (particularly Instagram) is the one leading the lot (at the moment).

There is no hard and fast rule to writing a blog post. Blogs are a breezy read, that’s what they are at its core. If you try to change that format and load it with numbers, paradoxical concepts or formidable theories, they will not be advantageous to your brand. Dismiss the idea that Blogs are a lead generation tool, because they are not. It is a brand building tool and a profitable technique under drip marketing which in due course will definitely transform your readers to prospects and prospects to clients. Blogging is not a sales activity.

Most marketing activities cost you, but content marketing stands strong and wise and is relatively cheaper with full of potential, especially the humble blog. Brands continue to shell big bucks on exorbitant branding décor and stationery only to receive little to no web traffic or engagement. Through blogging, the pen still proves to be mightier than the sword and is widely used by new and old, B2B and B2C brands as an effective way to get the word out (in a non-invasive yet persuasive manner) about the amazing products and services they offer in the marketplace.

There are other benefits too but understand this perfectly – People want to be associated with people who are doing business. Not just pictures, logos, flex banners, glossy brochures or flashy emails. They want to know why you do what you do, your challenges, your stories, your vision and drive, your hope and agenda for the future, the community you work for and the community you are building within. Do all that, and then you swoop in with a line or two (sales pitch*) about the technology you are building or the kind of clientele you are servicing or the breakthrough in profits or your expansion plans or the new M&A you signed. This way, you have established yourself to your target audience not only as a friendly and credible neighbour but someone whose door they will knock when they are in need – because through blogging you have checked all their boxes for decision-making.

If you want to know why I advocate blogging for branding, and why it is the real anchor to your business, you may want to read this quick post with three simple tricks to win at content marketing because that’s the only way at winning in business. Happy blogging, you!

Whoa, hold up! Now that you know why you need to blog, you need someone to blog for you unless you want to do it yourself or if you have a team in place. If you don’t, then you need someone to be the voice of your brand i.e. a copywriter, such as I*, writing copy worthy of conversion and to sustain an enviable brand image. Most importantly to help you articulate the message you want to convey in the tone and style of your preference. Drop me an email with your requirements and let’s attract some prospects for your business. Shall we?

Still undecided about having me onboard? This may help you decide.

*See what I did there 🙂