Make no mistake, this is not to coax you into hiring me as your content writer, but by the end of this read if you have an inclination to try me. Please, be my guest.

Alright, I think the ice is broken, and you are ready to be enlightened.

Business communication is no joke. Anyone willing to pay you money for your product or service KNOWS what they want. The first thing to remember is, do not ever EVER think that the people buying from you are ignorant – even if they are, you steer clear from making an opinion about their understanding. In the internet age, people receive news faster than the raindrops reaching the earth from the clouds. Your audience will catch up.

Now that we have established that the potential customer for your offering is a well informed rational person, do not beat around the bush with your messaging. Corporate communication is not supposed to sound Shakespearean. Your audience are not interested in rhythmically coined sentences. They need authentic, well thought out, grammatically correct, benefit giving, compelling and convincing messaging backed by a great product or service that is true to its claim.

Your audience deserve concise, no fluff, honest and promise keeping message AND delivery.

They do not need page-length essays or point-form descriptions detailing why they should spend their money on you.

Consumers are always right. They are friggin’ smart. Even Gandhi knew that. No wonder he was called Mahatma. #Word

My point is, do not try to cajole your audience into buying from you. You only have to lead them with facts and merits. Content writing is not the same as mainstream writing. It is unquestionably a unique and specialised skill. A content writer should fundamentally be good at words(duh!), but that is just foundational. Furthermore, they should be equipped with a market understanding, an acumen for targetted research and analysis, and the dexterity to unravel how competitors sell their product. They should be up-to-date with SEO and Google keyword updates – This is important with content creation in digital marketing.

The backbone of digital marketing is content marketing, and content marketing cannot solely exist without the spices of marketing and advertising refinements, topped off by SEO and growth marketing techniques. Perhaps, I should have coined my blog title as How to Choose The Right Content Writer for your Business. Well, you know me now, so… Ha!

This was just a gist on the mindset to have when you’re writing for your business. I will post another article on how to source the right content writer for your business. The traits and characters to look for. The attitude and personality traits that you should consider and things like that. It may sound simple or silly, but a content writer is integral to the business. They are the spokesperson to your brand – at least script-wise, so they better be an extension of your company values.

And the most crucial thing to remember if you are a start-up or corporate or agency looking to hire a freelance content writer, do not base your decision of hiring them based on their work samples. Honestly, anybody these days with the power of google and applications like article spinner and copy generating bots can produce samples to impress you. There’s more to content writing than what meets the eye. Beware.

More on ‘How to Choose The Right Content Writer for your Business’ in my next post. Stay tuned.

Please drop a comment if you enjoyed this post and email me at hello@getsyjenita.com if you are looking for a content writer to shoulder your business/marketing communication needs. Thank you for reading either way. Ciao!