I ghostwrote 8 years for an IT and Digital products Head of an AED 1B Tech company in the Middle East. I wrote his emails, press releases, and investor presentations, did market research and wrote blogs, articles, business proposals, client/vendor negotiation emails, onboarding contracts, service documents and also handled his LinkedIn account. I had access […]
This post is for the amateurs, the newbies, the dreamers, the ones not confident enough to publish their first blog post. This blogpost is for someone that’s doubting their gift. This blog has been sitting in my drafts for more than 5 years now, and I have already made more than 10 iterations to this […]
I think I am meant to write this post today. The mood is set. The evening lights are on. Its Sunday after all and I had tea and inipu paniyaram. Checked in with my husband on the plans for tonight and tomorrow, and we decided to stay home tonight. It has been pretty gloomy the […]
Hello there, welcome to part two of BCMS. Here I will focus on Marketing Strategy. I must admit, marketing strategy is a very broad term. There is so much to be accomplished under this avenue. For those who don’t know: my strong suit is communication and brand management, and marketing is the vehicle through which […]
Remember the time when there was only a Sales department which did selling, marketing, research, pre-sales, client handling, operations, BD, advertisement, customer service and more. Then it became Sales & Marketing. Then it diversified further into Digital Marketing & Communication. Now there is content marketing, product marketing, growth hacking, brand marketing and more. So then, […]
Let’s get right into it. I have been in the marketing and communication space for 15 years now, and every bit of copywriting and advertising material I have produced over the years starts with understanding and appealing to the emotions and intellect of the audiences. Appealing is a broad term, let me narrow it down […]
I didn’t know I would love travelling as much as I do now. My first trip abroad was in my mid-20s after saving up to explore the world, so to speak. The year was 2016. Destination Thailand. Jetted and waited 3 hours on the wrong visa line after reaching the destination. Embarrassed for me? That […]
Today’s post was inspired by the many cold emails and texts I have received over the years from job-seeking professionals. I do not want this to just be an opinion-based article but would want to share 3 tips on how you can get potential clients to take notice. 1) Poise: Before reaching out to anyone, […]
The other day while I was scrolling on the internet, I landed on an unsuspecting video which led me to write this post. The video was a 30 sec rant from a woman about the injustice that happened to her in her childhood and early life and how she did well for herself despite the […]
If you had read my previous blogs, you would know I am in a transition period. The in-between. It is a tricky place to be as you are winding up parts of your life from the past season while preparing yourself to enter into the new season of life. The transition that I am going […]
