I ghostwrote 8 years for an IT and Digital products Head of an AED 1B Tech company in the Middle East. I wrote his emails, press releases, and investor presentations, did market research and wrote blogs, articles, business proposals, client/vendor negotiation emails, onboarding contracts,  service documents and also handled his LinkedIn account. I had access to his Management and Tech Courses from Oxford and even ran his marketing for his side hustle which quickly became an INR 5Cr. business in 3 years.

I was the voice behind his work, but make no mistake he was the product. His aim, vision, intelligence and direction was the driving force. It was an incredible journey. I was able to mirror how he thought, how he would react, how he would interpret a problem, and write copy to say the words he wanted without him having to say. But I did it better, quicker and with conviction and empathy. That was my strength and that’s why I was paid the big money.

I remember writing a crisis management press release at 2 am, because an awry news broke out and we had to act quick. I had been a silent partaker in numerous conference calls with management teams and external stakeholders. I went on a sponsored trip and met many of his friends who later became my clients. A ghostwriter lives behind the scenes, and is fighting out the fire when the world is asleep. Your fingers are primed to summarise an event, business deal, launch or release. You unwittingly become your client’s friend, confidante and whisperer.

A ghostwriter such as I may not be great at managing teams, but I stand tall when it comes to strategic thinking, problem solving, reputation management and customer engagement. I can understand problems and its many facets. Get my hands dirty finding out why and what makes a product, person or service click. How to turn around a seemingly boring and rudimentary piece of news into an interesting fodder for promotion, engagement or education. Be transparent with my findings and set up an impactful content marketing plan to get working on bridging the gap. As cliche as it may sound, the proof is in the pudding. Try me.