Hello there, welcome to part two of BCMS. Here I will focus on Marketing Strategy. I must admit, marketing strategy is a very broad term. There is so much to be accomplished under this avenue. For those who don’t know: my strong suit is communication and brand management, and marketing is the vehicle through which a brand gains visibility.

If marketing activities have to be executed by a team of digital marketers, content writers, graphic designers, videographers, SM managers and more, then what does a Brand strategist do? What does a CEO do? Execution. Brand strategy and communication may perhaps not sound hard-core, but it is intense and needs to be done meticulously as a lot of pieces need to be put together perfectly to get the messaging and delivery right. 

My role is to define, develop, guide and elevate your brand presence and visibility strategically. My responsibilities encompass a range of activities designed to build, maintain, and enhance your brand’s identity, value, and market position.

Let’s get to the outline of the tasks (read part one to know about the first six points)

7. Digital Marketing Strategy

• SEO Strategy: Keyword research, on-page and off-page SEO tactics.
• Social Media Strategy: Platform-specific strategies, content types, and posting schedules.
• PPC Campaigns: Budget allocation, ad creatives, and target demographics.
• Email Marketing: Segmentation, campaign planning, and automation workflows.

8. Public Relations and Media Outreach

• PR Strategy: Key messages for media, target media outlets, and PR goals.
• Press Releases: Templates and distribution plan.
• Media Relations: Building and maintaining relationships with journalists and influencers.
• Event Planning: Strategies for media events, press conferences, and brand activations.

9. Customer Engagement and Experience

• Customer Feedback: Mechanisms for collecting and analyzing customer feedback.
• Loyalty Programs: Design and implementation of customer loyalty initiatives.
• Customer Service: Strategies to enhance customer service and support.

10. Analytics and Performance Monitoring

• KPIs and Metrics: Define key metrics for each aspect of the strategy.
• Analytics Tools: Recommended tools for tracking performance (Google Analytics, social media analytics, etc.).
• Reporting Schedule: Regular updates and comprehensive performance reports.
• Optimization: Continuous improvement based on data-driven insights.

11. Implementation Plan

• Timeline: Detailed timeline of key milestones and deliverables.
• Responsibilities: Assign roles and responsibilities to team members.
• Budget: Estimated budget for the entire strategy and individual components.

12. Conclusion

• Summary: Recap of the strategy’s key points.
• Next Steps: Immediate actions to kick-start the implementation.
• Long-term Vision: Future considerations and potential expansions of the strategy.

Well, with this I want to end the two-part series of BCMS services that I offer. As mentioned in my previous post, I wanted to outline the activities I would do for a client when I get on board. There is a lot of confusion around the different marketing services offered in the market today. So I just wanted to clear up any confusion and prepare any potential client coming my way what they can expect.

I am going to go ahead and prepare case studies for the corporates and SMEs I worked for, so you have a better understanding of my service and value proposition.

If you are looking to work with a brand marketer who can elevate your brand, get your messaging right and get people excited about your brand, hit me up and let’s see if we are a good fit.