If you belonged to any generation beside the GenZs, you know that growth has been our watchword all our life. Personal growth, career growth, financial growth, academic growth. Whatever area of life we were in, we pursued growth. How did that growth look like? It was an accumulation of skills, an increase in our intelligence, […]
I ghostwrote 8 years for an IT and Digital products Head of an AED 1B Tech company in the Middle East. I wrote his emails, press releases, and investor presentations, did market research and wrote blogs, articles, business proposals, client/vendor negotiation emails, onboarding contracts, service documents and also handled his LinkedIn account. I had access […]
This post is for the amateurs, the newbies, the dreamers, the ones not confident enough to publish their first blog post. This blogpost is for someone that’s doubting their gift. This blog has been sitting in my drafts for more than 5 years now, and I have already made more than 10 iterations to this […]
Hello there, welcome to part two of BCMS. Here I will focus on Marketing Strategy. I must admit, marketing strategy is a very broad term. There is so much to be accomplished under this avenue. For those who don’t know: my strong suit is communication and brand management, and marketing is the vehicle through which […]
Remember the time when there was only a Sales department which did selling, marketing, research, pre-sales, client handling, operations, BD, advertisement, customer service and more. Then it became Sales & Marketing. Then it diversified further into Digital Marketing & Communication. Now there is content marketing, product marketing, growth hacking, brand marketing and more. So then, […]
Let’s get right into it. I have been in the marketing and communication space for 15 years now, and every bit of copywriting and advertising material I have produced over the years starts with understanding and appealing to the emotions and intellect of the audiences. Appealing is a broad term, let me narrow it down […]
Today’s post was inspired by the many cold emails and texts I have received over the years from job-seeking professionals. I do not want this to just be an opinion-based article but would want to share 3 tips on how you can get potential clients to take notice. 1) Poise: Before reaching out to anyone, […]
Just had my black coffee, watched the sky from under the trees, and chatted a little with my father-in-law in our favourite spot on the balcony. Life.is.good. Earlier today, I was telling God how much more should I give up before I receive. I felt the Lord telling me, not much and not for too […]
Dear Reader, Hello, it’s been a long long time, and I am here to catch up with you. Have you ever been on a break? Not the one you take at the cafeteria but a career break! Man, its been a whirlwind trying to set up the cards for the next season of my […]
Unlike huge corporations or medium-sized companies, small businesses operate on a different spectrum. When you are starting out, you need someone who understands the nuances of your business, the nitty-gritty, the seemingly unimportant factors for a corporate size organisation are those of significance when it comes to small businesses. Most people think hiring any content […]
