Ghostwriting for Personal Branding & Business Development

Content Creation

I ghostwrote 8 years for an IT and Digital products Head of an AED 1B Tech company in the Middle East. I wrote his emails, press releases, and investor presentations, did market research and wrote blogs, articles, business proposals, client/vendor negotiation emails, onboarding contracts,  service documents and also handled his LinkedIn account. I had access […]

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Writing with the words you have

Content Creation, Girl Power, Matters of the Heart

This post is for the amateurs, the newbies, the dreamers, the ones not confident enough to publish their first blog post. This blogpost is for someone that’s doubting their gift. This blog has been sitting in my drafts for more than 5 years now, and I have already made more than 10 iterations to this […]

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You got this, girlfriend

Girl Power, Matters of the Heart

I think I am meant to write this post today. The mood is set. The evening lights are on. Its Sunday after all and I had tea and inipu paniyaram. Checked in with my husband on the plans for tonight and tomorrow, and we decided to stay home tonight. It has been pretty gloomy the […]

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Brand Communication and Marketing Strategy (BCMS) – Part 2

Content Creation

Hello there, welcome to part two of BCMS. Here I will focus on Marketing Strategy. I must admit, marketing strategy is a very broad term. There is so much to be accomplished under this avenue. For those who don’t know: my strong suit is communication and brand management, and marketing is the vehicle through which […]

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Notre Dame, beauty from ashes


Matters of the Heart, Travel & Art

How did you feel what you saw the merciless rhapsody of the orange flame and black smoke against the pale-looking skies of Paris? My eyes were transfixed in terror to the news live feed where I watched the gore of the gothic structure unfold, shattering and shredding the Notre Dame de Paris – Our Lady […]

April 16, 2019

Are you writing for paisas, yet?


Content Creation

“In order to succeed, we must first believe we can” – Nikos Kazantzakis. I remember the first time I told my best friend I wanted to quit my well paying job and become a full-time writer. It was over a call from my apartment terrace in the evening while I was walking with a notepad […]

April 12, 2019

Feminism without femininity is fallacious


Matters of the Heart

To be a woman in the millennium is not a cake walk. The march toward empowerment is strong as ever. The mighty winds of feminism, equal pay and sexual freedom are billowing against established norms. Governments and historically followed ideologies and practices are questioned, frowned upon, even vehemently dissented. We are living in dangerous times. […]

April 4, 2019

The truth about ‘believing in yourself’


Matters of the Heart

I wanted to talk to you about “believing” today. I hadn’t quite understood what it meant – ‘Be yourself, Believe in yourself’ wrote my school friend on my slam book in the last year of school. That is my first remembrance of the word “believe” in reference to living. Also that friend lives in the […]

June 20, 2018

3 times content out-ran internet marketing


Content Creation

I am not one to disclose client details to outsiders but with doing what I do and seeing how much I see brands screw up – especially start-ups, freelancers and SME’s that carry on without paying attention to the most obvious flaws, pinches me. And it hurts. Really, hurts. This is me spilling the beans […]

April 12, 2018

Timothy moved on


Jesus is Lord, Matters of the Heart

I had just gotten comfortable, finding a pillar to rest my aching back, sitting snugly opposite to the pastor presiding. It was an evening prayer, believers were beginning to arrive – I was early. Pastor received a phone call, it was very unusual of him to answer calls during prayers. 10 mins later, he had […]

January 12, 2018

Sickness is sanctifying


Jesus is Lord, Matters of the Heart

At the risk of sounding holier than thou, am going to say it nonetheless. Sickness is good. Sickness is sanctifying. Sickness to me is like a speed breaker. By the grace of God, I do not have a life-threatening condition and I am not trying to belittle the pain and suffering of those who may […]

January 3, 2018