I ghostwrote 8 years for an IT and Digital products Head of an AED 1B Tech company in the Middle East. I wrote his emails, press releases, and investor presentations, did market research and wrote blogs, articles, business proposals, client/vendor negotiation emails, onboarding contracts,  service documents and also handled his LinkedIn account. I had access […]

This post is for the amateurs, the newbies, the dreamers, the ones not confident enough to publish their first blog post. This blogpost is for someone that’s doubting their gift. This blog has been sitting in my drafts for more than 5 years now, and I have already made more than 10 iterations to this […]

I think I am meant to write this post today. The mood is set. The evening lights are on. Its Sunday after all and I had tea and inipu paniyaram. Checked in with my husband on the plans for tonight and tomorrow, and we decided to stay home tonight. It has been pretty gloomy the […]

Hello there, welcome to part two of BCMS. Here I will focus on Marketing Strategy. I must admit, marketing strategy is a very broad term. There is so much to be accomplished under this avenue. For those who don’t know: my strong suit is communication and brand management, and marketing is the vehicle through which […]